The Berkley Gulp! Alive! Saltwater Jerk Shad is an effective and durable softbait designed to attract fluke and other fish. Its lifelike presentation and realistic movement make it a great choice for any angler. The extreme scent dispersion of Gulp! expands the strike zone much more than ordinary baits, this grub will draw hungry fish to your line. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness.